The Pricing Promise helped us offer stability while we were earning trust and building the foundations of Engager.
As Engager has grown, so have our responsibilities. The demands on a modern practice management platform have increased dramatically, and to continue delivering the product our users rely on, we’ve had to evolve far beyond our startup phase.
There are three main reasons we’ve had to retire the Engager Pricing Promise:
Over the past year, we’ve transitioned from a lean, scrappy startup into a professional software organisation. This shift means:
– A larger development team
– Dedicated QA and automation engineers
– Structured sprints and release cycles
– Proper product, engineering, and customer success processes
– A long-term roadmap with significantly more depth and complexity
This level of maturity comes with real operational costs, but it also delivers better software, built faster and more reliably.
One of the biggest risks in the accounting software industry is platforms becoming stagnant, development slows, bugs pile up, nothing new gets delivered, and eventually the product becomes hard to maintain or move forward.
To avoid that fate, we’re investing in:
– Full end-to-end automated testing
– Robust regression testing
– Better monitoring and infrastructure
– Test coverage that scales as the platform grows
This dramatically increases the longevity of Engager and protects users from downtime, instability, and the “everything breaks when we ship something” problem that so many older software companies face.
The Pricing Promise froze customers into long-term discounted rates, even as:
– The platform grew
– Our infrastructure costs increased
– We added major new capabilities
– Our support, onboarding, and compliance responsibilities expanded
That model worked when Engager was small. But now, as a platform powering thousands of accountants and bookkeepers, it simply isn’t sustainable or fair to the long-term growth of the product.
To continue building safely, quickly, and reliably, we need a pricing model that reflects the ongoing investment required.
– The historic Pricing Promise no longer applies to your subscription from 28 November 2025 onward.
– Any price changes will follow our standard pricing terms, and we will always communicate them clearly and in advance.
– If you’re unsure which plan or rate you’re currently on, our team can confirm this for you via contact@engager.app.
– If you joined Engager on or after 28 November 2025, the Pricing Promise does not apply to your subscription.
– Your pricing follows the rates displayed on our Pricing page and your subscription agreement.
Ending the Pricing Promise isn’t about increasing prices for the sake of it. It’s about ensuring Engager never becomes another dormant or legacy platform, stuck, unable to innovate, and weighed down by technical debt and untested releases.
This shift allows us to:
– Ship features more safely
– Avoid disruption for your team
– Provide a platform that gets better, not slower
– Maintain the long-term health of the software
– Deliver the kind of innovation accountants and bookkeepers deserve
This evolution ensures Engager stays fast-moving, reliable, and future-proof, the opposite of what the industry has sadly become used to.