Adfin vs GoCardless: Which Payment Platform is Right for Your Business?

By Johann Gorée

Published 12 August 2025

New integration: Engager and Adfin

If you’re still using GoCardless to collect client payments, you’re not alone. It’s long been a popular choice for Direct Debit. Simple, effective, and integrated with many platforms.

But in 2025, simplicity alone isn’t enough.

Firms using Engager are increasingly looking for a payment solution that does more. One that chases payments, accepts multiple methods, and actually fits around the way modern accounting and bookkeeping firms operate.

That’s why so many are making the move from GoCardless to Adfin, and using Engager’s native Adfin integration to create a smooth practice management and payment workflow.

Let’s explore why.


The Challenge with Traditional Payment Tools Like GoCardless

GoCardless has done a great job making Direct Debit more accessible. It works well for recurring payments and can be linked to your accounting software.

But for growing firms, it has limitations:

❌ Only supports bank payments (no cards, Apple Pay, etc.)

❌ Manual chasing or bolt-on tools required

❌ Complex reconciliation due to net settlement

❌ Extra fees for customisation or visibility on bank statements

❌ No connection to your practice management workflows

When you’re managing hundreds of clients, proposals, and deadlines inside Engager, you need your payment platform to connect with the rest of your systems.


Why Firms Are Choosing Adfin (and Engager Together)

Adfin isn’t just a GoCardless alternative. It’s a completely reimagined way for accountants and bookkeepers to get paid, and it’s been built with direct input from the industry.

And when combined with Engager, it becomes even more useful.

Here’s why firms are making the switch:

FeatureGoCardlessAdfin (with Engager)
Payment methodsDirect Debit onlyDirect Debit, card, Pay by Bank, Apple & Google Pay
ChasingManual or via third-partyAutomated chasing via email, SMS, WhatsApp
Client experienceDD mandate formBranded checkout with multiple payment options
ReconciliationNet settlementGross settlement for easier reconciliation
Engager integrationNoneNative integration with proposals & billing
CustomisationPaid add-onsIncluded as standard
SupportEmail onlyMulti-channel support

A Fully Integrated Payments Workflow (from Proposal to Payment)

Engager + Adfin is a natural pairing.

???? Send a proposal with direct debit setup process embedded
???? Engager tracks it all from proposal status to payment collection
???? Invoices sync to Xero or QuickBooks
???? Payments reconcile automatically

No more chasing. No more missed payments. No more hopping between apps.


Why the Integration Matters

GoCardless works fine, but it’s just one tool. To make it work with your practice management, you often need to:

  • Build Zapier automations

  • Manually link to invoices

  • Use third-party email tools for chasing

  • Cross-reference your CRM or onboarding documents

With Engager and Adfin, those barriers are gone.

You’ll be able to set up:

✅ Payment collection at proposal stage
✅ Real-time tracking of invoices, reminders and receipts
✅ Full visibility from within your Engager dashboard
✅ Automated reconciliation with your cloud accounting software

It’s the difference between managing tasks and managing a business.


What Firms That Made the Switch Are Saying

“People think GoCardless and Adfin are interchangeable, but they’re not. The integrations are completely different. Adfin is built for accountants  –  you can tell it’s been designed with us in mind. There’s just so much more flexibility and depth to the integration with Xero. It’s a different level of tool altogether.”
Knights Lowe

“It’s super simple and easy to use – great for non-techy people like me! My existing clients have signed new mandates with no issues and new clients have been easy to set up.”
Jan McDermott Chartered Accountants

Has Adfin helped you with anything in particular? Yes! Lower debts, faster payments, and fewer awkward “Did you see my invoice?” chats. It’s made getting paid so much easier.
KH Accounts

“The support is really good. It’s timely, provides a lot of information, and gives you options.”
Moore to Bookkeeping


The Bottom Line

GoCardless is fine if you just want to collect money.

But if you want a modern, branded, flexible, and fully connected payment experience, especially one that fits neatly inside your practice management system, Adfin is the smarter choice.

And when paired with Engager, it doesn’t just collect payments, it transforms the entire proposal-to-payment experience.

If you’re ready to upgrade your payments and give your clients a better experience, the answer isn’t to patch together more tools.

It’s to connect them.


Get Started

✅ Already using Engager? Book your Adfin demo or find out more here.

✅ Not an Engager user yet? Start your 28-day free trial or book a demo today.

Johann Gorée

Written by

Johann GoréeCo-founder, Engager.app

Chief Growth Officer, Head of Community, Chartered Manager and podcaster, with a background leading teams in tech and software.

Johann Gorée on LinkedIn →

Questions

Frequently asked questions

What’s the main difference between Adfin and GoCardless?

GoCardless is a direct debit-only platform focused on simple recurring payments. Adfin, on the other hand, offers a fully integrated, multi-method payment platform built specifically for accountants and bookkeepers, including cards, Apple/Google Pay, Pay by Bank, and automated chasing.

How does the Adfin integration work with Engager

Engager users can embed Adfin directly into their proposals, allowing clients to sign and set up payment at the same time. Payments are tracked, chased, and reconciled automatically, all within your Engager dashboard.

Can I still collect Direct Debit payments with Adfin?

Yes - Adfin supports Direct Debit, but also gives you more flexibility with card payments, digital wallets, and bank transfers. This lets clients choose how they prefer to pay, improving your cash flow and reducing friction.

What chasing features does Adfin offer that GoCardless doesn’t?

Adfin allows you to send payment reminders via email, SMS, and WhatsApp. This multi-channel approach increases response rates and gets you paid faster - no third-party tools required.

Does Adfin support Xero and QuickBooks integration?

Yes - Adfin integrates with both Xero and QuickBooks, making reconciliation fast and automatic. Combined with Engager’s own integrations, it creates an end-to-end financial workflow.

Is there a cost difference between Adfin and GoCardless?

Adfin offers transparent pricing with no failed payment fees and includes features like branded payment pages as standard. GoCardless often charges extra for branding, failed payments, and showing your business name on the client's bank statement.

Why should I switch if I’m already using GoCardless?

If you’re juggling GoCardless with Stripe, email tools, manual chasing, or proposal software, Adfin (with Engager) replaces all of it - in one secure, client-friendly platform that’s designed specifically for the accounting profession.

✓New client signed✓Deadline met

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